AI Content Strategist

Why Claude and Shannon Keep Showing Up in AI. And Why One of Them Has My Name.

In 1948 Claude Shannon built the mathematical foundation that made AI possible. Anthropic named their model after him. My name is Shannon. I help brands get cited by that model. Here is why that is less of a coincidence than it sounds and more of a strategy.

AEO

X Threads Are Dead. Here Is What You Should Be Writing Instead.

Most brands are writing threads that vanish in 48 hours while their competitors build content infrastructure that gets cited by ChatGPT, Claude, and Perplexity. The asset is the article. Here is why.